E K Hamamali is an Assistant Professor of Commerce with over 14 years of experience in teaching. He completed his master's degree in commerce from the University of Calicut, and a Bachelor of Education from the same university. He has a passion for teaching and specialized in teaching courses related to Marketing Management, Financial Management, and International Business. He has published several research papers in reputed journals and has presented his research work at various national and international conferences. His research interests include Consumer Behavior, Digital Marketing and E- Commerce. In addition to teaching and research, E K Hamamali has also worked as a faculty member under SDE (School of Distance Education) at the University of Calicut, where he gained valuable experience in developing and delivering different courses to students. He is highly committed to helping his students achieve their academic and professional goals and is dedicated to creating a positive learning environment in the classroom.