Biography
Abdul Basith N. M. is an enthusiast in academics and research whose research is on consumer behaviour. He completed his post-graduation from Jamia Millia Islamia and is currently pursuing his Ph.D as a full-time research scholar under the guidance of Dr. Abdussalam P. K. from the Department of Commerce at Farook College.
Area of Research
Marketing-Consumer Behavior
Research Interests
Consumer Behavior, Consumer Psychology